When you’re in retail, the most important thing you can do is move product, but it’s easier said than done. Products don’t market themselves. In fact, there have never been as many products on the market place as there are today. Your mission, if you should accept it, is to actively search for the right customer for your product, differentiate your product from everything else out there, and promote the product’s benefits (and not just the features), and strategically price it so that customers won’t hesitate to make the purchase.… Continue Reading
You may be looking to have someone build your first website or you may have hired a designer before, but were left a little in the dark during the whole process. Here at JV Media Design (JVM Design) we’ve spent many years helping clients through the process and educating potential clients as to how they can be a part of ensuring a successful website design or redesign project.… Continue Reading
Over the years, I’ve worked with a wide variety of small service-based businesses. Before actually working with them, I would say that an average of about 80% of those businesses initially misunderstand the fact that their business website should not be created for them personally.
Investing in your website is not like shopping.
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When you hire a professional web design agency to create a new website for your business, you may be uncertain as to what goes into creating that website. Obviously there’s a visual component (the design) but what else can you expect during the process in order to ensure a successful project?… Continue Reading
If you own a consulting business where your knowledge about how to help people improve their fitness or health is your greatest asset, chances are your website will be your second-greatest asset. A well-designed website will offer your clients and potential clients many different ways to connect and engage, while enhancing your professional image, saving you time and increasing your profitability.… Continue Reading
If you’re on the fence about whether to hire a copywriter to write the copy for your website because you think you’re a pretty good writer, this is for you: hire a professional to write it for you. Obviously I don’t know if you are a great writer, but I’d encourage you to work with a copywriter even if you are.… Continue Reading
Whether you’re just starting out and need a brand new website for your small business, or you already have a site up (but it doesn’t seem to be doing anything for your business), you could benefit from determining what your website actually needs. Just having a site is not enough. Remember, a website is a tool in your overall marketing.… Continue Reading
There are a dizzying array of do-it-yourself website options out there these days and a variety of reasons for their appeal. The problem though, is that many of the DIY websites that are built tend to suck, and here are the top reasons why.
1. Poor Code
Programmers aren’t the only ones who find poor code problematic.… Continue Reading