Latest Posts
How to Choose the Right Images for Your Website
Contrary to popular internet “statistics”, there is no research to back up that humans process visuals 60,000 times faster than text (and here’s a fun blog post that exposes this), but there is a legit body of research that points to the fact that visual cues help us to better retrieve and remember information.
“The research outcomes on visual learning make complete sense when you consider that our brain is [...]
What’s all this about ChatGPT?
ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched in November 2022. (via Wikipedia).
Basically, it’s all the rage lately and I’ve done extensive testing on it to determine (1) its usefulness and (2) its pitfalls. And no, I didn’t use it to come up with the text of this post. This is really just a very quick, very broad overview and introduction to what this is and how it’s being used.
First, I’ll [...]
How do you know what your small business website needs?
Whether you’re just starting out and need a brand new website for your small business, or you already have a site up (but it doesn’t seem to be doing anything for your business), you could benefit from determining what your website actually needs. Just having a site is not enough. Remember, a website is your most important digital asset and should be your central, online marketing piece. So putting some extra thought into that is [...]
The Conundrum of Old Tech (aka, what do with your old computers, phones, etc.)
I’m convinced that no company out there wants people to be able to use older computers or software, even if they’re still working fine.
I get the money-making angle for software companies. They have to stay in business and in order to do so, most have moved to subscription based models. As software is constantly updated for the latest operating systems, the technology that runs those operating systems (computers, laptops, tablets, smartphones, and even [...]
Social Media is All About Engagement
There's a clear difference between simply maintaining a social media presence and actually using the platform to engage with fans and followers. Social media really is all about engagement. This post takes a closer look at that and offers some tips and information on how to go about getting more interaction going on your Facebook or Twitter.
What Do You Do and Who Do You Do It For – Uncovering the Keys to Your Brand
Brand can be a really fuzzy concept. Plenty of small business owners think that brand = their logo. They’re not necessarily wrong, since a logo is part of an overall brand. But what many don’t know is that their overall brand is a whole lot more. What I hope to break down in this article is explain a little bit more about what is included in an overall brand as well as how to get [...]
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