How to Choose the Right Images for Your Website
Contrary to popular internet “statistics”, there is no research to back up that humans process visuals 60,000 times faster than text (and here’s a fun blog post that exposes this), but there is a legit body of research that points to the fact that visual cues help us to better retrieve and remember information.
“The research outcomes on visual learning make complete sense when you consider that our brain is [...]
How do you know what your small business website needs?
Whether you’re just starting out and need a brand new website for your small business, or you already have a site up (but it doesn’t seem to be doing anything for your business), you could benefit from determining what your website actually needs. Just having a site is not enough. Remember, a website is your most important digital asset and should be your central, online marketing piece. So putting some extra thought into that is [...]
The DIY Dilemma: Why a Do-it-Yourself Website May be a Bad Idea
There's an old proverb which says; "A man who acts as his own attorney has a fool for a client." There's a grain of truth in that, not just for legal matters, but for any undertaking what requires specialized skills, from rewiring your office and repairing your delivery van to, yes, designing and building your business website. I'm not saying it can't be done, but is it worth the effort and risk?
Custom Website Pricing – What You Need to Know
I’ve actually seen ads like this on websites that will go unnamed, but really do operate as a “race to the bottom” when it comes to pricing professional services such as website design and programming:
New Website for Users Who Will Create Accounts
“This project is a website where potentially thousands of users will create accounts that will be permanent in nature (they’ll keep years and years). Users will enter personal photos and information. Users [...]
Top Ways a Custom Designed Website Will Help Your Small Business
In this article, I discuss some things to avoid and how a custom, professional website can help your business succeed.
What a Small Business Really NEEDS in a Website
Let's say you have a small business or professional office. You're not going to do e-commerce. You won't be taking payments online. You won't be communicating with clients or customers directly through your website. You just want to establish your online presence. What do you really need in a website?
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