Businesses that sell products are known for including a lot of customer reviews in their marketing plans. In fact, it seems that the sketchier the product, the more testimonials you’ll see praising it. So, it’s easy to think of reviews for your professional services business as irrelevant or even detrimental to your reputation.… Continue Reading
Today it has never been easier to open an online store. There are so many economical and customizable platforms available that you never have to go near a line of code. But while it’s relatively simple to set up, there are still some important details which, if overlooked, can harm your online business venture.… Continue Reading
It’s never a good idea to put off the holiday marketing plans for your small business. Large companies have been on it since September (and planning it all year), but there’s still time to come up with some great ideas that will help your small business stand out this holiday season. … Continue Reading
Business is good. You’re getting enough service calls to stay busy. You still don’t have a website or other supportive online marketing, but right now you’re too busy doing the work to think about that.
This is a very common scenario for tradespeople who have their own small business. It’s easy to get lulled into thinking the phone will just keep ringing.… Continue Reading
It’s a question a lot of small businesses ask — whether or not Facebook is, “worth it”. The long answer is, it’s complicated. The short answer is, yes. The complicated part can include serious marketing such as figuring out a monthly budget and doing Facebook advertising, digging into the stats, figuring out ROI, spending time sourcing and sharing content, spending time creating new content, and interacting with visitors to your page.… Continue Reading
When you’re in retail, the most important thing you can do is move product, but it’s easier said than done. Products don’t market themselves. In fact, there have never been as many products on the market place as there are today. Your mission, if you should accept it, is to actively search for the right customer for your product, differentiate your product from everything else out there, and promote the product’s benefits (and not just the features), and strategically price it so that customers won’t hesitate to make the purchase.… Continue Reading