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Web design is a difficult, time-consuming task for business owners who are focused on all the daily tasks of running a small to medium company. Yet, it can be a bit scary to think about hiring a web designer to do the work for you. After all, you are putting your success in the hands of someone outside your organization – someone who may not be exactly proficient at web design. Worse yet, they may take your money and leave you with nothing you can use. The good news here is that you can take charge of the situation to overcome your fears. Knowing how to approach the problem gets you started in the right direction. With a few simple steps, you can understand how to find and hire the right web designer for your business. Once you know how, you can hire the best and start working with someone who will increase your chances of success.
How can you know who to trust? Start by finding out who has done a great job for your friends and colleagues. Ask them whether they were happy with the freelancer or company they hired. Find out if the web designer worked well with them and conducted business in a professional way. Getting referrals from people you know can reduce your anxiety and ensure a better outcome.
Never take a web designer’s word that they are the best. Instead, do your due diligence. It is great to check out local companies, because you can meet with them face-to-face and get a feel for their knowledge, experience and character. On the other hand, remote workers often have all the skills and talents you need them to have, and they may come at a lower cost. Whether you go local or work with a company or freelancer from afar, you always need to research them thoroughly. Get online and check them out. Ask for examples of their previous work, and then check it over to see if it meets your standards for excellence. Get names of their past clients from their portfolio, and then see if you can contact the web designer’s references directly.
It is surprising how many businesses hire a web designer without interviewing them. You would never hire a new staff member without discussing the job with them first, would you? The person or company you hire needs to convince you they are right for the job, just like your potential employees would. Before you meet with them in person or online, put together a list of questions to ask them. Get into the nitty gritty of the job and ask tough questions that put their competence to the test. Ask them what they would typically charge for a job like yours. Find out about their work process so you will know what to expect. Find out how they handle negative feedback and deal with any challenges inherent in your project. And, be sure to ask them how they can guarantee your project will be a success.
Without a specific agreement about what will be done, when it will be completed and what the outcome will be, you cannot be sure you will get what you want from the designer. If they insist on working without a contract, your fears might just be justified, at least in the case of that one design company or freelancer. They might have good intentions but be lacking in professionalism, which is something you do not need. Or, they might have no intention of giving you what you want. If they do present you with a written agreement, be sure to read it thoroughly from beginning to end before you sign. When you take these steps before you hire, you can eliminate the guesswork. Once the uncertainty has passed, you will feel more at ease with the situation. You will be ready to move forward with the job without fear. It might take longer to find a web designer, but in the end, the results will be well worth your time.
About the Author
Julia Thomas is a freelance writer living and working in Kansas City, MO. In her 11 years as a freelancer, Julia has covered a wide range of subjects, primarily writing blogs, articles, ebooks and other marketing content for small to medium businesses.