How will email marketing actually boost your business?
I’m a creative problem-solver driven by the desire to see small businesses improve their image and succeed. I’ve got over 20 years experience and have worked with clients as large as Nike and as small as a local sole-proprietor. I’ve been an advocate for education, a member of prestigious design organizations, won awards, and been invited to judge design competitions. Over the years, I have also written blogs and articles for a number of online sites and print publications. I have a heavy background in art, photography, graphic design and thinking outside the box. When not working, you’ll find me getting outdoors, practicing Qi Gong, snowboarding, camping, collecting rocks, and driving around in a sweet 1970 Camaro.
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Whether your business is looking to increase revenue through promotions, get in front of new customers, or just stay in touch with your existing ones, email marketing is an effective tool that can boost your business. Below, you’ll find some tips and statistics that show you how to make the most of email marketing and why it’s relevant to your business.
In the world of online marketing, email is still a great investment.
These two stats really show why you should be interested in email marketing for your business.
Email marketing yields an average 4,300% return on investment for businesses in the United States. (Source: Direct Marketing Association)
For every $1 spent on email marketing, the average return on investment is $44.25. (Source: ExactTarget)
Don’t confuse email marketing with spam.
It’s probably safe to say that nobody likes spam, but legitimate email marketing is far from those ridiculous, poorly written junk emails that land in your inbox. If you follow best practices for building your email lists, it’s highly unlikely that you will annoy potential or existing customers with a well-designed, well-written marketing message that is crafted specifically for them.
For some great tips on how to properly build email lists and getting better results through your email marketing, watch this short video from Constant Contact:
Yes, design matters (and so does copywriting).
When you have just 3 seconds to grab your viewers’ attention and interest them enough to open and read your email, you need to make sure that email is strategically designed with those viewers in mind (Source: Litmus). This is why a professional marketer can be a great asset when creating email marketing and campaigns. Also, no one wants to read an essay in their email. Even one long paragraph can be too much. So make sure your copy is succinct and to the point. Make sure there is a clear call to action, and by all means, make sure to have a great subject line for the email when you send it out. One of the biggest factors influencing open rates is the subject line (47%). (Source: Chadwick Martin Bailey).
Make Sure Your Email Displays Correctly
You could come up with the most amazing email marketing that is sure to get people’s attention, but …
if an email does not display correctly, 75% of people will delete it immediately if it doesn’t show up properly on their mobile device. (Source)
Kind of scary, right? So you want to make sure that your email is designed and programmed to display properly across desktop as well as mobile devices. Mobile is kind of key now since 53% of total email opens occurred on a mobile phone or tablet in the third quarter of 2014 (Source: Experian “Quarterly email benchmark report”).
Ready to boost your Business?
While some may believe that email marketing is not worth the time or effort, the most recent statistics beg to differ. A strategically created email marketing campaign could be the boost your business needs.
We’ve been using Constant Contact with our clients for about 8 years now and recently became an official Constant Contact Solution Provider. Whether you’re looking to engage your customers, build your audience, drive sales or donations, or increase your overall brand awareness, JVM has the online marketing expertise to help you succeed. Contact us and we can customize solutions to fit your needs.
I’m a creative problem-solver driven by the desire to see small businesses improve their image and succeed. I’ve got over 20 years experience and have worked with clients as large as Nike and as small as a local sole-proprietor. I’ve been an advocate for education, a member of prestigious design organizations, won awards, and been invited to judge design competitions. Over the years, I have also written blogs and articles for a number of online sites and print publications. I have a heavy background in art, photography, graphic design and thinking outside the box. When not working, you’ll find me getting outdoors, practicing Qi Gong, snowboarding, camping, collecting rocks, and driving around in a sweet 1970 Camaro.
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