Educate + Explore

How will email marketing actually boost your business?

Whether your business is looking to increase revenue through promotions, get in front of new customers, or just stay in touch with your existing ones, email marketing is an effective tool that can boost your business. Below, you’ll find some tips and statistics that show you how to make the most of email marketing and why it’s relevant to your business.

In the world of online marketing, email is still a great investment.

These two stats really [...]

The Problem with ASAP and What is Actually More Effective

For years I’ve noticed the acronym, ASAP (as soon as possible) used when it comes to business. Many times there is also a serious disconnect when it comes to determining what should actually occur, “as soon as possible” versus what needs to have a realistic, planned deadline. 

The Fast-Paced World 

I think part of the issue with how frequently ASAP is used is simply due to the fact that the pace of life in modern society has sped up drastically [...]

How to Determine Goals for an Effective Website Project

I think we’re finally to the point where almost all business owners know that the internet is pretty important and that they should have a web presence. For some, this is where it stops – they know they need it and that’s it. 

Like most marketing (yes, your website is marketing for your business), it’s important to have a strategy in place to help you with defining your goals. Without this, your website will not be [...]

4 Basic Marketing Blunders For New Businesses and How to Avoid Them

Whether you're just starting a new business venture or you're a little more established, there's a short list of things you definitely should not do. I like to call these, basic business blunders. They're basic in that they're the ABCs of starting out and marketing your business. They're blunders because they're bad business decisions. It could be because I'm involved with marketing that I notice these types of things a little more, but my guess is that a percentage of your potential customers or clients may notice them too.

Using a WordPress theme? You might want to read this …

To say WordPress is a popular choice for a content management system is an understatement. Part of its appeal are the thousands of free and commercial, pre-made themes available for the system. They are an enticing way to publish a website with little or no knowledge of programming required.

Why a $5 “professional” logo is a lie.

Recently while browsing the internet I came across an ad banner that read, "I'll design a logo for $5". While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design. Here was the headline ... "Professional Logo Designers ... Professional logo designs starting at $5." I have to admit, as an actual professional designer, it's hard not to take personal offense to this headline. For years, I've honed my skills and gained experience and here is a whole website full of people claiming to be professional logo designers who will design a logo starting at $5.