Educate + Explore

Marketing Your Service-Based Business in the Time of COVID-19

States across the U.S. have locked down due to COVID-19, I've been spending more time on Twitter interacting with peers as well as other small businesses. Someone posed the question the other week, "Should I even still market by business right now?" The responses were an overwhelming OMG yes! And then followed the explanations on why and how.

What’s the point of adding new content to your site?

Earlier this week, I had a client ask the, “what’s the point of adding content to your site if it doesn’t come right up in Google” question. It can definitely be frustrating to spend the time to craft a good piece of content and then not see it come up when you search for it on Google. I wanted to just outline why this happens....

Are You Ready To Get Social?

An urgently buzzed about element of having an online presence is the social one: whether via an external network or your own personal hub, interacting with others in the online space is a valuable way to define and perpetuate your brand, promote your services, and stay on top of what’s going on in your industry.

The DIY Dilemma: Why a Do-it-Yourself Website May be a Bad Idea

There's an old proverb which says; "A man who acts as his own attorney has a fool for a client." There's a grain of truth in that, not just for legal matters, but for any undertaking what requires specialized skills, from rewiring your office and repairing your delivery van to, yes, designing and building your business website. I'm not saying it can't be done, but is it worth the effort and risk?

Want to risk all your SEO efforts in one easy step? Buy backlinks.

There is a reason why paying for SEO (short for Search Engine Optimization)  is a good idea and that can be summed up in two words: it's complicated. SEO professionals have a full-time job simply staying on top of Google changes. Not to mention the incredible amount of time it takes to actually do SEO the right way.

Custom Website Pricing – What You Need to Know

I’ve actually seen ads like this on websites that will go unnamed, but really do operate as a “race to the bottom” when it comes to pricing professional services such as website design and programming:

New Website for Users Who Will Create Accounts

“This project is a website where potentially thousands of users will create accounts that will be permanent in nature (they’ll keep years and years). Users will enter personal photos and information. Users [...]