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The JVM blog is a key source of free information on design, marketing, and doing better business.

Think DIY logo generators are a good idea?

You may wonder how a professional designer would even know there is such a thing as DIY logo generators. It’s kind of like how you know snakes exist. They’re out there, hiding under rocks and such and you know if you go messing with them there’s a chance you’ll get bit. … Continue Reading


How to Rock Your Small Business Holiday Marketing

It’s never a good idea to put off the holiday marketing plans for your small business. Large companies have been on it since September (and planning it all year), but there’s still time to come up with some great ideas that will help your small business stand out this holiday season. … Continue Reading


Are you putting your contracting business at risk?

Business is good. You’re getting enough service calls to stay busy. You still don’t have a website or other supportive online marketing, but right now you’re too busy doing the work to think about that.

This is a very common scenario for tradespeople who have their own small business. It’s easy to get lulled into thinking the phone will just keep ringing.… Continue Reading


What Can Small Businesses Get Out of Facebook?

It’s a question a lot of small businesses ask — whether or not Facebook is, “worth it”. The long answer is, it’s complicated. The short answer is, yes. The complicated part can include serious marketing such as figuring out a monthly budget and doing Facebook advertising, digging into the stats, figuring out ROI, spending time sourcing and sharing content, spending time creating new content, and interacting with visitors to your page.… Continue Reading


7 Ways Trade Shows Can Boost Your Small Business

Over the years, many of our clients have attended industry trade shows. The client feedback on their experiences does indicate that, for the most part, trade shows can be very beneficial for a small business. 

So, how can having a booth at a trade show boost your small business?

  1. By attending a trade show, you’ll be able to directly interact with your target audience and potential customers.
Continue Reading

Top 10 Retail Marketing Ideas From the Pros

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When you’re in retail, the most important thing you can do is move product, but it’s easier said than done. Products don’t market themselves. In fact, there have never been as many products on the market place as there are today. Your mission, if you should accept it, is to actively search for the right customer for your product, differentiate your product from everything else out there, and promote the product’s benefits (and not just the features), and strategically price it so that customers won’t hesitate to make the purchase.… Continue Reading


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