Business is good. You’re getting enough service calls to stay busy. You still don’t have a website or other supportive online marketing, but right now you’re too busy doing the work to think about that.
This is a very common scenario for tradespeople who have their own small business. It’s easy to get lulled into thinking the phone will just keep ringing.… Continue Reading
It’s a question a lot of small businesses ask — whether or not Facebook is, “worth it”. The long answer is, it’s complicated. The short answer is, yes. The complicated part can include serious marketing such as figuring out a monthly budget and doing Facebook advertising, digging into the stats, figuring out ROI, spending time sourcing and sharing content, spending time creating new content, and interacting with visitors to your page.… Continue Reading
Over the years, many of our clients have attended industry trade shows. The client feedback on their experiences does indicate that, for the most part, trade shows can be very beneficial for a small business.
So, how can having a booth at a trade show boost your small business?
- By attending a trade show, you’ll be able to directly interact with your target audience and potential customers.
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When you’re in retail, the most important thing you can do is move product, but it’s easier said than done. Products don’t market themselves. In fact, there have never been as many products on the market place as there are today. Your mission, if you should accept it, is to actively search for the right customer for your product, differentiate your product from everything else out there, and promote the product’s benefits (and not just the features), and strategically price it so that customers won’t hesitate to make the purchase.… Continue Reading
You may be looking to have someone build your first website or you may have hired a designer before, but were left a little in the dark during the whole process. Here at JV Media Design (JVM Design) we’ve spent many years helping clients through the process and educating potential clients as to how they can be a part of ensuring a successful website design or redesign project.… Continue Reading
Over the years, I’ve worked with a wide variety of small service-based businesses. Before actually working with them, I would say that an average of about 80% of those businesses initially misunderstand the fact that their business website should not be created for them personally.
Investing in your website is not like shopping.
… Continue Reading