According to a digital marketing study done by Clutch, about 25% of the businesses surveyed don’t have a website and an even smaller percentage don’t plan on having one. Most small business owners that I speak with who don’t have a site up yet say something like, “I know we need a website.” When I ask them why they need a website, the answer is often, “Because we don’t have one!” Herein lies the problem – many small business owners don’t actually know why they need one and how to make that site a valuable piece of their marketing.… Continue Reading
Somehow, I’ve managed to click “like” on 1,400 Facebook pages. About half of them could be classified as small businesses, assuming retail shops, e-commerce sites, professional artists, and musicians can all fit into that category. Some of the artists and musicians would pitch a fit at being called businesses, but they’re providing goods and services in return for money, so they can shut up and deal with it.… Continue Reading
I’m a member of several professional networking sites. One of the sites allows people to post web and marketing projects so that professionals on the site can respond if they are interested in it. The other morning I got an email notice that a new project was posted, so out of curiosity, I went to check it out.… Continue Reading
Whether your business is looking to increase revenue through promotions, get in front of new customers, or just stay in touch with your existing ones, email marketing is an effective tool that can boost your business. Below, you’ll find some tips and statistics that show you how to make the most of email marketing and why it’s relevant to your business.… Continue Reading
For years I’ve noticed the acronym, ASAP (as soon as possible) used when it comes to business. Many times there is also a serious disconnect when it comes to determining what should actually occur, “as soon as possible” versus what needs to have a realistic, planned deadline.
The Fast-Paced World
I think part of the issue with how frequently ASAP is used is simply due to the fact that the pace of life in modern society has sped up drastically over time.… Continue Reading
If your business “invested a lot of money” on a website sometime in the distant past, you may very well have cited that as a reason not to spend any more money on it. Even way past the point of a website’s design or functionality becoming long in the tooth, I have seen business owners vehemently defend their previous investment as still valid, years later.… Continue Reading