Whether you’re just starting out and need a brand new website for your small business, or you already have a site up (but it doesn’t seem to be doing anything for your business), you could benefit from determining what your website actually needs. Just having a site is not enough. Remember, a website is a tool in your overall marketing.… Continue Reading
There are a dizzying array of do-it-yourself website options out there these days and a variety of reasons for their appeal. The problem though, is that many of the DIY websites that are built tend to suck, and here are the top reasons why.
1. Poor Code
Programmers aren’t the only ones who find poor code problematic.… Continue Reading
If you’ve got a WordPress website, you’re probably aware of all the added functionality available with plugins and how easy it can be to update your website content, or post a blog. What you may not be aware of, are some simple things you can do with your site to get the most out of the content management system (CMS). … Continue Reading
Putting up a website for your small business without having clear objectives for that website is like wearing a blindfold while trying to throw darts. The odds are, you’re going to miss your mark and not be as successful as you could have been. With websites, a little bit of planning and mapping out the purpose of each page can go a long way.… Continue Reading
According to a digital marketing study done by Clutch, about 25% of the businesses surveyed don’t have a website and an even smaller percentage don’t plan on having one. Most small business owners that I speak with who don’t have a site up yet say something like, “I know we need a website.” When I ask them why they need a website, the answer is often, “Because we don’t have one!” Herein lies the problem – many small business owners don’t actually know why they need one and how to make that site a valuable piece of their marketing.… Continue Reading
Somehow, I’ve managed to click “like” on 1,400 Facebook pages. About half of them could be classified as small businesses, assuming retail shops, e-commerce sites, professional artists, and musicians can all fit into that category. Some of the artists and musicians would pitch a fit at being called businesses, but they’re providing goods and services in return for money, so they can shut up and deal with it.… Continue Reading