Entrepreneur.com defines branding as:
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
Not a bad general definition. But think of your company branding as everything. Everything you do, everything you say, every aspect of your company, all of your marketing and design ... it's all part of your overall brand and it's all telling your overall story. And your brand is not only how you see and define your company, but also how others do. Pretty big deal, huh?
Most clients that hire us already have established at least some of their overall branding. Once we understand where you've been and where you're at, we're better equipped to take you to the next level or to reinvent all or part of your branding.
If you're a brand new company, you're starting at the proverbial square one, and we love to get in on square one. There's still a lot of research involved, but the hard work pays off when you can confidently start your marketing on the right foot.
You've probably heard the term, "brand identity" or "identity package" somewhere along the line. A logo is part of your brand identity and visual branding. So it a website, your letterhead and graphic design for printed materials, signs, etc. It's typefaces, colors, imagery, and all those seemingly small and unimportant nuances that go into your overall design. Important things to note here are that your identity is consistent and unified. It should also be flexible enough to be applied to all the various aspects of your overall brand.
Our logo design process is very similar to our overall design process. We take the time to learn about you, your company, your target audience, and what may set you apart from others in your industry. We want to tap into what makes you, you. Only after the research phase do we move on to actually sketching out some logo concepts. Once we are hooked into the right concept, we'll start exploring typefaces (fonts) and colors. Your finalized logo will be a great part of your overall branding.
For even more information and insight into logo design, drift over to our blog and check out:
"We are a new plumbing business and hired JVM to create our, logo, business card layout and website. Our expectations were exceeded by JVM. They are a pleasure to work with, quick to respond to all of my questions and they produce quality, effective marketing materials." – Arnold Myrick, A.R.M. Plumbing