Everyone knows it's not a good idea to, "place all your eggs in one basket". The same goes with online marketing. By putting all of your marketing resources on just one thing, your business can be missing out on opportunities. At JVM, we work with you to create a plan for online marketing that meets your needs and helps to get your business out in front of your potential customers or clients.
Landing pages are simply stand alone website pages that are tied directly to various marketing campaigns. These campaigns can range from paid online advertising to print or other media. The pages are fine-tuned with a clear and direct action that you wish the visitor to take. Our landing page design services are customized to your specific campaign and audience.
SEO and SEM services have really evolved, especially in the last few years, to be geared more towards human visitors rather than search engine bots. These services are now more intertwined with other forms of online marketing such as content marketing and social media marketing. There has also been a rise in more localized optimization. Whether your goal is to drive more traffic to your website, get more customers or leads, or simply get your business more online exposure, JVM can design a plan to meet your needs.
The primary form for seach engine marketing is paid advertising (also sometimes called Pay Per Click). Examples of paid advertising include Google AdWords, Facebook Ads, Twitter Ads, or ads on other social networks. JVM can help you determine if SEM would be an effective use of your online advertising dollars.
Are your customers or clients on social media? JVM can help you determine which channels would be most effective for your marketing efforts, as well as plan specific campaigns, and manage your brand across various networks.
The Content Marketing Institute (an online resource) defines content marketing as, "...a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." The content itself can take the form of unique information (blogs, articles, infographics, ebooks, etc.) produced by you or your company, media such as audio or visual content, or content that has been created by someone else that you share with your audience. JVM can help create or source content that matches your brand and is useful for your audience.
"We've come a long way since you took us under your wing!" – Kathy Henderson, Director, UVAA