Utilizing the Woo Commerce shopping cart allowed us to stay on budget and help Weavers Republic to establish their initial internet presence. This solution also ensured excellent usability from a customer perspective, which was a key element of the site. Current research from Baymard Institute shows that 68% of consumers will abandon their online shopping carts in 2014. We wanted to make sure the shopping cart and checkout process worked to help alleviate some of the most common reasons for abandonment.
Once we had the logistics sorted out and fully understood the goals, we worked closely with the owner to create a design and layout that would connect with the target market and be easy to use. Naturally, the site is also mobile friendly. Click here to view the website.