Educate + Explore

After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.

Latest Posts

Want to risk all your SEO efforts in one easy step? Buy backlinks.

There is a reason why paying for SEO (short for Search Engine Optimization)  is a good idea and that can be summed up in two words: it’s complicated.

SEO professionals have a full-time job simply staying on top of Google changes. Not to mention the incredible amount of time it takes to actually do SEO the right way. Anyone who says it can be done quickly, easily, and cheaply is lying. Plain and simple. But [...]

Why your website needs Terms of Service

Most people think of Terms of Service (sometimes called Terms and Conditions or Terms of Use) as a very long statement full of legalese that is accessible only for companies such as Apple or Amazon that have the ability to pay thousands of dollars in legal fees. Terms of Service is an excellent way to protect a website and your business, but, as a small business owner, do you really need it? And, if you [...]

Why Your Website Needs a Privacy Policy

You know that an issue is hot if the Presidential candidates are talking about it – privacy and the role of companies in protecting that privacy is definitely up there in terms of popularity. It seems like every other day there is a new Senate hearing on the subject. But what does that have to do with your company? As a small business owner, it may be easy to think that you’re small and thus [...]

How to Improve Your Website’s Visibility with Great User Interface Design

In today’s industry of growing interfaces, user interface design (UI) has become more and more important. UI is vital for websites because users should be able to easily navigate and find what they’re looking for quickly. Ignoring the importance of UI can result in a difficult-to-use site that people will not return to.

Overall, great UI design strives to bring a positive experience to users that keep them loyal to your brand. So it’s important [...]

Google’s Secret Ranking Factor: Awesomeness

According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he’s kinda right (and don’t let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their 200+ ranking factors align with that.

Here’s my, “top 3 biggest tips” to ensure your site is awesome [...]

Top 2 Ways to Track Your Website for Better Marketing Success

Getting your small business website up and running is a big accomplishment. But then you begin to wonder, “Is anyone even visiting my site?” You have no way of knowing how people are finding you, who’s visiting your site, or what they’re doing once they get there. Even when you make a sale, you have no idea what inspired the customer to make that purchase. You just don’t know where to go from there and [...]

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