Educate + Explore

After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.

Latest Posts

Google’s Secret Ranking Factor: Awesomeness

According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he’s kinda right (and don’t let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their

Top 2 Ways to Track Your Website for Better Marketing Success

Getting your small business website up and running is a big accomplishment. But then you begin to wonder, “Is anyone even visiting my site?” You have no way of knowing how people are finding you, who’s visiting your site, or what they’re doing once they get there. Even when you make a sale, you have [...]

Best Practices for Responding to Your Online Reviews

Your small business has reviews! Now what?

92% of consumers read online reviews (souce: BrightLocal).

When you run your own small business, it’s very easy to take online reviews you see to heart. Good ones can truly make your day, but bad ones can seemingly ruin your whole week!

It’s very [...]

What Your Small Business Needs to Know About Facebook’s Latest Changes

Facebook has seemingly gone out of its way lately to anger its users. With the privacy debacles, the “selected curation”, and the constant changes, it’s no wonder their stocks took a hit and individuals have left the platform.

However, even with recent, sizeable stock loses, Facebook is still a billion dollar company and more [...]

How Does Consistency Make Your Branding More Effective?

Successful brands know how to create a clear, consistent brand message. When you see your favorite soft drink brand, for example, you know it immediately by the marketing materials used to promote it. Everything from logo, colors, and imagery used, to content, ad copy, and online marketing has a certain look and feel that you [...]

Why you should care about the speed of your website.

I’ll cut right to the chase. The two big reasons you want your website to be fast are:

#1, Because Google likes it and #2, because your visitors also like it.

Now, let’s take a little closer look at both of these. 

Google is the Tom Cruise of search engines … it feels [...]

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