Earlier this week, I had a client ask the, “what’s the point of adding content to your site if it doesn’t come right up in Google” question. It can definitely be frustrating to spend the time to craft a good piece of content and then not see it come up when you search for it on Google. I wanted to just outline why this happens....
There is a reason why paying for SEO (short for Search Engine Optimization) is a good idea and that can be summed up in two words: it's complicated. SEO professionals have a full-time job simply staying on top of Google changes. Not to mention the incredible amount of time it takes to actually do SEO the right way.
I’ve actually seen ads like this on websites that will go unnamed, but really do operate as a “race to the bottom” when it comes to pricing professional services such as website design and programming:
New Website for Users Who Will Create Accounts
“This project is a website where potentially thousands of users will create accounts that will be permanent in nature (they’ll keep years and years). Users will enter personal photos and information. Users [...]
In this article, I discuss some things to avoid and how a custom, professional website can help your business succeed.
It may seem a bit non sequitur but today while walking around outside and admiring the bright yellow daffodils that started blooming last week it made me think about how incredibly easy and maintenance free those particular flowers are. Since I design websites my next thought was how so many people kind of treat their business website like a daffodil.
According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he's kinda right (and don't let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their 200+ ranking factors align with that.