First, the TL;DR version …
So you’ve hired a professional designer for your new website. Maybe this is your first time doing so, or maybe you’ve experienced a few issues in the past when working with designers and that’s why you’re here. I’ve been delivering handcrafted websites for over 20 years now, and these are my top 5 tips on how to provide excellent feedback to your designer so that your project is successful.
Contrary to popular internet “statistics”, there is no research to back up that humans process visuals 60,000 times faster than text (and here’s a fun blog post that exposes this), but there is a legit body of research that points to the fact that visual cues help us to better retrieve and remember information.
“The research outcomes on visual learning make complete sense when you consider that our brain is [...]
You may wonder how a professional designer would even know there is such a thing as DIY logo generators. It’s kind of like how you know snakes exist. They’re out there, hiding under rocks and such and you know if you go messing with them there’s a chance you’ll get bit.
Actually, I found out about this latest design atrocity via social media channels. Someone actually shared a link to a new logo generator site [...]
It’s never a good idea to put off the holiday marketing plans for your small business. Large companies have been on it since September (and planning it all year), but there’s still time to come up with some great ideas that will help your small business stand out this holiday season.
Here’s some quick tips to help your business rock the holidays this year, even if you haven’t had a lot of time to plan.
#1 Don’t Jump [...]
Business is good. You’re getting enough service calls to stay busy. You still don’t have a website or other supportive online marketing, but right now you’re too busy doing the work to think about that.
This is a very common scenario for tradespeople who have their own small business. It’s easy to get lulled into thinking the phone will just keep ringing. However, trades like electricians, plumbers, tile installers, etc. are competitive businesses. [...]
Over the years, many of our clients have attended industry trade shows. The client feedback on their experiences does indicate that, for the most part, trade shows can be very beneficial for a small business.