Over the years, I’ve worked with a wide variety of small service-based businesses. Before actually working with them, I would say that an average of about 80% of those businesses initially misunderstand the fact that their business website should not be created for them personally.
Investing in your website is not like shopping.
Every small business owner is concerned about their bottom line and there’s nothing wrong with that. One [...]
If you own a consulting business where your knowledge about how to help people improve their fitness or health is your greatest asset, chances are your website will be your second-greatest asset. A well-designed website will offer your clients and potential clients many different ways to connect and engage, while enhancing your professional image, saving you time and increasing your profitability. I quite often design websites for clients whose business falls into a category like [...]
If you’re on the fence about whether to hire a copywriter to write the copy for your website because you think you’re a pretty good writer, this is for you: hire a professional to write it for you. Obviously I don’t know if you are a great writer, but I’d encourage you to work with a copywriter even if you are. There are a lot of reasons that keep spinning around in your head for [...]
There are a dizzying array of do-it-yourself website options out there these days and a variety of reasons for their appeal. The problem though, is that many of the DIY websites that are built tend to suck, and here are the top reasons why.
1. Poor Code
Programmers aren’t the only ones who find poor code problematic. Although the visitors to your website don’t actually see the code (unless something is really wrong), they will often [...]
If you’ve got a WordPress website, you’re probably aware of all the added functionality available with plugins and how easy it can be to update your website content, or post a blog. What you may not be aware of, are some simple things you can do with your site to get the most out of the content management system (CMS).
#1 Secure Your Site
Because of it’s popularity, WordPress is a target for hackers. This is [...]
Putting up a website for your small business without having clear objectives for that website is like wearing a blindfold while trying to throw darts. The odds are, you’re going to miss your mark and not be as successful as you could have been. With websites, a little bit of planning and mapping out the purpose of each page can go a long way. The simple, 2-step process explained below can help your business map [...]