Quick and Helpful Tips For Your Business Facebook Page

Facebook Business Pages

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Somehow, I’ve managed to click “like” on 1,400 Facebook pages. About half of them could be classified as small businesses, assuming retail shops, e-commerce sites, professional artists, and musicians can all fit into that category. Some of the artists and musicians would pitch a fit at being called businesses, but they’re providing goods and services in return for money, so they can shut up and deal with it. Anyway, seven years of watching those 1,400 pages, plus a few hundred more who either bored me enough or annoyed me enough to click “unlike” has provided me an education in what to do, and what not to do, when running a Facebook page.

DO post regularly …

Few things are worse on a social website than a dead page. If it takes you a few months just to post one thing, why even bother? This is not helping your business presence, it’s hurting it. Many people might first encounter your business through Facebook and if what they find is that you joined in 2013 and have posted all of 5 things since then, they’re certainly not going to click “like” and they’re probably not going be very interested in your business either. What should you post? News about your business, information about your services or products, sales or promotions you are running, things your customers would find interesting or helpful, photos, infographics, videos, etc . Also, it’s best to keep the hard selling and “me me me” posts to a minimum as no one likes to be marketed to all of the time. For more information on what to post and how to manage your page, check out Buffer’s post, “How to Create and Manage the Perfect Facebook Page for Your Business: The Complete A to Z Guide”.

DON’T post offensive or highly controversial material …

I’ve seen it time and time again where a company doesn’t think before they post something and the storm that follows is devastating. Keep politics, religion, and “hot button” topics off your official business page. 

DO be human …

Keep your posts professional, but make them personable, not forced. Let people know you’re a real human posting. If you’ve found a good resource or interesting piece of content to post, add your comment to it before posting. Relate it to how it could help your customers or your personal experience with it or thoughts on it. 

DON’T automate 100% …

If you’ve found a service to auto-post things to your Facebook page, that could save you a lot of time, but make sure the human element shows through at times. As mentioned above, add your own comment into the post. Also, if you’ve got your own blog auto-posting to Facebook, make sure to check how those posts are showing up on Facebook. Many times text will be cut off or the image you wanted to show will be missing. It’s better to just spend the extra couple minutes to post the article onto your Facebook page yourself. If you don’t have the time to update your Facebook page in a timely manner, designate someone in your company to do so, or consider hiring a professional to manage your presence. 

DO respond …

Do keep watch on your Facebook page and respond appropriately to any comments to things you have posted, questions from customers, and reviews from customers. Especially when someone has left a negative review, this is your time to shine and show the world you are professional and interested in helping this person with their issue. 

DON’T argue with others …

Whatever you do, do not start or contribute to an argument on your Facebook business page. Bad publicity is still bad, and in this day and age, it could very well kill your business. As hard as it may be to not take something “personally”, you will have to take the high road to ensure that you don’t become an example of what not to do. For more information on how social media in general can go sideways, check out Kissmetric’s post,  “50 Ways Social Media Can Destroy Your Business”.

These tips represent the very basics to get you started on the right foot with using Facebook for your business. If you need help setting up your Facebook business page, or help with maintaining your presence there, contact us and we can help. 

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