Better Business

Doing better business, doing business on the web, ecommerce, customer service, and how design and marketing can help your business.

Why your website needs Terms of Service

Most people think of Terms of Service (sometimes called Terms and Conditions or Terms of Use) as a very long statement full of legalese that is accessible only for companies such as Apple or Amazon that have the ability to pay thousands of dollars in legal fees. Terms of Service is an excellent way to protect a website and your business...

Why Your Website Needs a Privacy Policy

You know that an issue is hot if the Presidential candidates are talking about it - privacy and the role of companies in protecting that privacy is definitely up there in terms of popularity. It seems like every other day there is a new Senate hearing on the subject. But what does that have to do with your company?

What a Small Business Really NEEDS in a Website

Let's say you have a small business or professional office. You're not going to do e-commerce. You won't be taking payments online. You won't be communicating with clients or customers directly through your website. You just want to establish your online presence. What do you really need in a website?

Top 2 Ways to Track Your Website for Better Marketing Success

Getting your small business website up and running is a big accomplishment. But then you begin to wonder, "Is anyone even visiting my site?" You have no way of knowing how people are finding you, who's visiting your site, or what they're doing once they get there. Even when you make a sale, you have no idea what inspired the customer...

Best Practices for Responding to Your Online Reviews

Your small business has reviews! Now what?

92% of consumers read online reviews (souce: BrightLocal).

When you run your own small business, it’s very easy to take online reviews you see to heart. Good ones can truly make your day, but bad ones can seemingly ruin your whole week!

It’s very important to have a little perspective when you first read them, especially if it’s a negative review. Put yourself in [...]

Website Maintenance: Do It or Ignore It?

Launching a new website is an accomplishment, but it's not the end of the story. All websites need ongoing maintenance and regular content updates to remain an effective business tool. The problem is, will your new website actually get the maintenance and updates it needs?

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