Doing better business, doing business on the web, ecommerce, customer service, and how design and marketing can help your business.
Working within the field of design for many years we have come across a number of repeated requests from clients. Most of these requests probably stem from hearing specific information in regards to design or reading information on the internet. Whatever the reason behind the request, we try to give the best answers possible that will address the request as well as educate and inform our client on best practices and options.
Every professional service provider is unique. They offer different services, have different credentials and different target markets. They have more or less experience, and their reputations can vary dramatically. But, all service providers face a few of the same basic challenges. You can gain new clients and build your service business by knowing the answers to these three important questions and acting on your answers.
1. Why do customers choose you?
You might hope customers [...]
Natural health providers face unique challenges in crafting a healthy website. For one, many modalities can be hard to explain to someone who many be new to them. There may also be some hesitation from some potential clients, like in the case of acupuncture and needles. So it’s important to be clear, professional, and be able to head off any concerns right away.
Web disclaimers are also essential to avoid problems with the FDA and [...]
Businesses that sell products are known for including a lot of customer reviews in their marketing plans. In fact, it seems that the sketchier the product, the more testimonials you’ll see praising it. So, it’s easy to think of reviews for your professional services business as irrelevant or even detrimental to your reputation. Yet, client reviews can have a major impact for your success, too. Sincere testimonials can offer you three important benefits.
Benefit One [...]
Today it has never been easier to open an online store. There are so many economical and customizable platforms available that you never have to go near a line of code. But while it’s relatively simple to set up, there are still some important details which, if overlooked, can harm your online business venture.
Whether you’re just starting out in ecommerce, or you’re looking to upgrade your current store – avoiding these 6 pitfalls should [...]
You may wonder how a professional designer would even know there is such a thing as DIY logo generators. It’s kind of like how you know snakes exist. They’re out there, hiding under rocks and such and you know if you go messing with them there’s a chance you’ll get bit.
Actually, I found out about this latest design atrocity via social media channels. Someone actually shared a link to a new logo generator site [...]
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