Doing better business, doing business on the web, ecommerce, customer service, and how design and marketing can help your business.
Why you should care about the speed of your website.
I'll cut right to the chase. The two big reasons you want your website to be fast are: #1, Because Google likes it and #2, because your visitors also like it. Read on to learn some quick and basic tips for speeding up your WordPress website.
How Your Website Design Affects the Value of Your Business
It’s pretty hard to come up with convincing arguments against having a website for your business. Not too long ago, business owners could still get away with saying it wasn’t necessary, although we all knew this was a sign they were behind the times. Nowadays, having a website is downright essential for the success of your business, and not having one is asking for failure.
However, judging by the diversity of designs we see out [...]
Common web design requests … and why you might want to rethink them.
Working within the field of design for many years we have come across a number of repeated requests from clients. Most of these requests probably stem from hearing specific information in regards to design or reading information on the internet. Whatever the reason behind the request, we try to give the best answers possible that will address the request as well as educate and inform our client on best practices and options.
3 Questions Every Professional Service Provider Must Answer
Every professional service provider is unique. They offer different services, have different credentials and different target markets. They have more or less experience, and their reputations can vary dramatically. But, all service providers face a few of the same basic challenges. You can gain new clients and build your service business by knowing the answers to these three important questions and acting on your answers.
1. Why do customers choose you?
You might hope customers [...]
Natural Health Providers – What You Need to Know to Make Your Website Healthy
Natural health providers face unique challenges in crafting a healthy website. For one, many modalities can be hard to explain to someone who many be new to them. There may also be some hesitation from some potential clients, like in the case of acupuncture and needles. So it’s important to be clear, professional, and be able to head off any concerns right away.
Web disclaimers are also essential to avoid problems with the FDA and [...]
How to Boost Your Professional Services Business with Customer Reviews
Businesses that sell products are known for including a lot of customer reviews in their marketing plans. In fact, it seems that the sketchier the product, the more testimonials you’ll see praising it. So, it’s easy to think of reviews for your professional services business as irrelevant or even detrimental to your reputation. Yet, client reviews can have a major impact for your success, too. Sincere testimonials can offer you three important benefits.
Benefit One [...]
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