Doing better business, doing business on the web, ecommerce, customer service, and how design and marketing can help your business.
Today it has never been easier to open an online store. There are so many economical and customizable platforms available that you never have to go near a line of code. But while it’s relatively simple to set up, there are still some important details which, if overlooked, can harm your online business venture.
Whether you’re just starting out in ecommerce, or you’re looking to upgrade your current store – avoiding these 6 pitfalls should [...]
You may wonder how a professional designer would even know there is such a thing as DIY logo generators. It’s kind of like how you know snakes exist. They’re out there, hiding under rocks and such and you know if you go messing with them there’s a chance you’ll get bit.
Actually, I found out about this latest design atrocity via social media channels. Someone actually shared a link to a new logo generator site [...]
Business is good. You’re getting enough service calls to stay busy. You still don’t have a website or other supportive online marketing, but right now you’re too busy doing the work to think about that.
This is a very common scenario for tradespeople who have their own small business. It’s easy to get lulled into thinking the phone will just keep ringing. However, trades like electricians, plumbers, tile installers, etc. are competitive businesses. [...]
Over the years, many of our clients have attended industry trade shows. The client feedback on their experiences does indicate that, for the most part, trade shows can be very beneficial for a small business.
So, how can having a booth at a trade show boost your small business?
Over the years, I’ve worked with a wide variety of small service-based businesses. Before actually working with them, I would say that an average of about 80% of those businesses initially misunderstand the fact that their business website should not be created for them personally.
Investing in your website is not like shopping.
Every small business owner is concerned about their bottom line and there’s nothing wrong with that. One [...]
If you own a consulting business where your knowledge about how to help people improve their fitness or health is your greatest asset, chances are your website will be your second-greatest asset. A well-designed website will offer your clients and potential clients many different ways to connect and engage, while enhancing your professional image, saving you time and increasing your profitability. I quite often design websites for clients whose business falls into a category like [...]
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