Doing better business, doing business on the web, ecommerce, customer service, and how design and marketing can help your business.
Business is good. You’re getting enough service calls to stay busy. You still don’t have a website or other supportive online marketing, but right now you’re too busy doing the work to think about that.
This is a very common scenario for tradespeople who have their own small business. It’s easy to get lulled into thinking the phone will just keep ringing. However, trades like electricians, plumbers, tile installers, etc. are competitive businesses. [...]
Over the years, many of our clients have attended industry trade shows. The client feedback on their experiences does indicate that, for the most part, trade shows can be very beneficial for a small business.
So, how can having a booth at a trade show boost your small business?
Over the years, I’ve worked with a wide variety of small service-based businesses. Before actually working with them, I would say that an average of about 80% of those businesses initially misunderstand the fact that their business website should not be created for them personally.
Investing in your website is not like shopping.
Every small business owner is concerned about their bottom line and there’s nothing wrong with that. One [...]
If you own a consulting business where your knowledge about how to help people improve their fitness or health is your greatest asset, chances are your website will be your second-greatest asset. A well-designed website will offer your clients and potential clients many different ways to connect and engage, while enhancing your professional image, saving you time and increasing your profitability. I quite often design websites for clients whose business falls into a category like [...]
If you’re on the fence about whether to hire a copywriter to write the copy for your website because you think you’re a pretty good writer, this is for you: hire a professional to write it for you. Obviously I don’t know if you are a great writer, but I’d encourage you to work with a copywriter even if you are. There are a lot of reasons that keep spinning around in your head for [...]
Whether you’re just starting out and need a brand new website for your small business, or you already have a site up (but it doesn’t seem to be doing anything for your business), you could benefit from determining what your website actually needs. Just having a site is not enough. Remember, a website is a tool in your overall marketing. Also, there isn’t a one-size-fits-all, must-have list for every small business site. However, this three step [...]
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