Better Business

5 Reasons You Want a Pro to Write Your Website Copy

If you’re on the fence about whether to hire a copywriter to write the copy for your website because you think you’re a pretty good writer, this is for you: hire a professional to write it for you. Obviously I don’t know if you are a great writer, but I’d encourage you to work with a copywriter even if you are. There are a lot of reasons that keep spinning around in your head for [...]

Top 10 Reasons Why Your DIY Website Sucks (and How to Fix That)

There are a dizzying array of do-it-yourself website options out there these days and a variety of reasons for their appeal. The problem though, is that many of the DIY websites that are built tend to suck, and here are the top reasons why.

1. Poor Code

Programmers aren’t the only ones who find poor code problematic. Although the visitors to your website don’t actually see the code (unless something is really wrong), they will often [...]

How to Determine Objectives for Your Business Website

Putting up a website for your small business without having clear objectives for that website is like wearing a blindfold while trying to throw darts. The odds are, you’re going to miss your mark and not be as successful as you could have been. With websites, a little bit of planning and mapping out the purpose of each page can go a long way. The simple, 2-step process explained below can help your business map [...]

Your business website is valuable, but do you know why?

According to a digital marketing study done by Clutch, about 25% of the businesses surveyed don’t have a website and an even smaller percentage don’t plan on having one. Most small business owners that I speak with who don’t have a site up yet say something like, “I know we need a website.” When I ask them why they need a website, the answer is often, “Because we don’t have one!” Herein lies the problem – many [...]

The Problem with ASAP and What is Actually More Effective

For years I’ve noticed the acronym, ASAP (as soon as possible) used when it comes to business. Many times there is also a serious disconnect when it comes to determining what should actually occur, “as soon as possible” versus what needs to have a realistic, planned deadline. 

The Fast-Paced World 

I think part of the issue with how frequently ASAP is used is simply due to the fact that the pace of life in modern society has sped up drastically [...]

How to Determine Goals for an Effective Website Project

I think we’re finally to the point where almost all business owners know that the internet is pretty important and that they should have a web presence. For some, this is where it stops – they know they need it and that’s it. 

Like most marketing (yes, your website is marketing for your business), it’s important to have a strategy in place to help you with defining your goals. Without this, your website will not be [...]