Doing better business, doing business on the web, ecommerce, customer service, and how design and marketing can help your business.
Whether you're just starting a new business venture or you're a little more established, there's a short list of things you definitely should not do. I like to call these, basic business blunders. They're basic in that they're the ABCs of starting out and marketing your business. They're blunders because they're bad business decisions. It could be because I'm involved with marketing that I notice these types of things a little more, but my guess is that a percentage of your potential customers or clients may notice them too.
To say WordPress is a popular choice for a content management system is an understatement. Part of its appeal are the thousands of free and commercial, pre-made themes available for the system. They are an enticing way to publish a website with little or no knowledge of programming required.
Recently while browsing the internet I came across an ad banner that read, "I'll design a logo for $5". While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design. Here was the headline ... "Professional Logo Designers ... Professional logo designs starting at $5." I have to admit, as an actual professional designer, it's hard not to take personal offense to this headline. For years, I've honed my skills and gained experience and here is a whole website full of people claiming to be professional logo designers who will design a logo starting at $5.
While on a trip recently, I was using my phone to try to find menus of some of the restaurants we saw in town. This happened to be a small coastal town but known for tourism, so there were a number of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own. While I was able to find reviews on Urban Spoon, there was no menu listed. Needing to make a decision, I ended up choosing a different place that did have a site and a menu available online (that was mobile friendly).
I receive a lot of marketing email daily. Most of it is complete spam (and oftentimes its only usefulness is a few laughs). The other day I received a message from a mailing list I joined quite some time ago and happened to click through to the interview just to see what it was all about.
If you've been developing websites in the last couple years it's hard to miss what some people will say about using Wordpress as your content management system: "It's not secure". Likewise, if you've been exploring getting a website built you may have encountered conflicting information about Wordpress from a variety of sources. In this article I'll discuss the truth about the security of this content management system, the top reasons why Wordpress sites become insecure, and how to maintain the security of your Wordpress site once it's live on the web.
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