Doing better business, doing business on the web, ecommerce, customer service, and how design and marketing can help your business.
I've blogged before about how you shouldn't badmouth your own business, but I want to follow up another example of how giving the impression that you're desperate can damage your bottom line.
I grew up in a time when the old rule "never mention religion and politics in polite conversation" still held. The line "attend the church or synagogue of your choice" was about as close as you got. Friends or family could fight it out till the cows came home, but outside the church and the home, reticence and neutrality were the order of the day. As society becomes more varied and open to different beliefs, we might want to consider bringing back that attitude.
I recently received a request for a quote from a prospective client. There were about 3 lines of text which simply explained that they were starting a new business, needed a website, and needed an online reservation system with a way to pay. They also mentioned they were on a "tight budget". When I responded, my initial question was concerning the budget. I needed to know what they were working with in order to determine if we could help them at all. From there, a dialog would normally begin where I could learn a little bit more about their business, their goals, and most importantly, the functionality of their website.
We've written a number of articles on the pitfalls of believing that you can cut costs by doing your design and marketing on your own, but we haven't written an article specifically discussing what the actual return on investment (ROI) for professional design and web development is. Read on as we explain what may be currently holding you back, why professional design is an investment (and not just an expense), and of course, what the return on that investment is.
T. S Eliot was right in saying that naming a cat isn't a holiday game. Neither is naming your business. The worst thing you can do is to grab the first name that comes to mind. You need to take it slowly, research if fully, and ask for advice. If you don't, and you make a mistake, you might be stuck with a name that will do more harm than good.
Back on January 1st, 2011 the credit card industry rolled out mandatory PCI Compliance for both e-commerce and traditional brick and mortar merchants who accept credit cards. Here we are 2 years later and many business owners delving into doing business online and obtaining a merchant account are still unaware of what steps they need to take in order to be PCI Compliant and avoid monthly penalty fees (or worse).
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