Your small business website: It’s not about what you like best.
Over the years, I’ve worked with a wide variety of small service-based businesses. Before actually working with them, I would say that an average of about 80% of those businesses initially misunderstand the fact that their business website should not be created for them personally.
Investing in your website is not like shopping.
Every small business owner is concerned about their bottom line and there’s nothing wrong with that. One [...]
Top 5 Tips to Get the Most From Your WordPress Website
If you’ve got a WordPress website, you’re probably aware of all the added functionality available with plugins and how easy it can be to update your website content, or post a blog. What you may not be aware of, are some simple things you can do with your site to get the most out of the content management system (CMS).
#1 Secure Your Site
Because of it’s popularity, WordPress is a target for hackers. This is [...]
How to Determine Objectives for Your Business Website
Putting up a website for your small business without having clear objectives for that website is like wearing a blindfold while trying to throw darts. The odds are, you’re going to miss your mark and not be as successful as you could have been. With websites, a little bit of planning and mapping out the purpose of each page can go a long way. The simple, 2-step process explained below can help your business map [...]
How to Determine Goals for an Effective Website Project
I think we’re finally to the point where almost all business owners know that the internet is pretty important and that they should have a web presence. For some, this is where it stops – they know they need it and that’s it.
Like most marketing (yes, your website is marketing for your business), it’s important to have a strategy in place to help you with defining your goals. Without this, your website will not be [...]
Using a WordPress theme? You might want to read this …
To say WordPress is a popular choice for a content management system is an understatement. Part of its appeal are the thousands of free and commercial, pre-made themes available for the system. They are an enticing way to publish a website with little or no knowledge of programming required.
Why a $5 “professional” logo is a lie.
Recently while browsing the internet I came across an ad banner that read, "I'll design a logo for $5". While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design. Here was the headline ... "Professional Logo Designers ... Professional logo designs starting at $5." I have to admit, as an actual professional designer, it's hard not to take personal offense to this headline. For years, I've honed my skills and gained experience and here is a whole website full of people claiming to be professional logo designers who will design a logo starting at $5.