Online Marketing

Advertising, marketing, and social media – from traditional to online and new media marketing.

Want to risk all your SEO efforts in one easy step? Buy backlinks.

There is a reason why paying for SEO (short for Search Engine Optimization)  is a good idea and that can be summed up in two words: it's complicated. SEO professionals have a full-time job simply staying on top of Google changes. Not to mention the incredible amount of time it takes to actually do SEO the right way.

Top Ways a Custom Designed Website Will Help Your Small Business

In this article, I discuss some things to avoid and how a custom, professional website can help your business succeed.

Your website is not a daffodil.

It may seem a bit non sequitur but today while walking around outside and admiring the bright yellow daffodils that started blooming last week it made me think about how incredibly easy and maintenance free those particular flowers are. Since I design websites my next thought was how so many people kind of treat their business website like a daffodil.

How to Improve Your Website’s Visibility with Great User Interface Design

In today's industry of growing interfaces, user interface design (UI) has become more and more important. UI is vital for websites because users should be able to easily navigate and find what they're looking for quickly. Ignoring the importance of UI can result in a difficult-to-use site...

Google’s Secret Ranking Factor: Awesomeness

According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he's kinda right (and don't let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their 200+ ranking factors align with that.

Best Practices for Responding to Your Online Reviews

Your small business has reviews! Now what?

92% of consumers read online reviews (souce: BrightLocal).

When you run your own small business, it’s very easy to take online reviews you see to heart. Good ones can truly make your day, but bad ones can seemingly ruin your whole week!

It’s very important to have a little perspective when you first read them, especially if it’s a negative review. Put yourself in [...]

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