Advertising, marketing, and social media – from traditional to online and new media marketing.
Successful brands know how to create a clear, consistent brand message. When you see your favorite soft drink brand, for example, you know it immediately by the marketing materials used to promote it. Everything from logo, colors, and imagery used, to content, ad copy, and online marketing has a certain look and feel that you recognize instantly and effortlessly. You can create the same type of brand experience for your small business customers simply by [...]
Businesses that sell products are known for including a lot of customer reviews in their marketing plans. In fact, it seems that the sketchier the product, the more testimonials you’ll see praising it. So, it’s easy to think of reviews for your professional services business as irrelevant or even detrimental to your reputation. Yet, client reviews can have a major impact for your success, too. Sincere testimonials can offer you three important benefits.
Benefit One [...]
Today it has never been easier to open an online store. There are so many economical and customizable platforms available that you never have to go near a line of code. But while it’s relatively simple to set up, there are still some important details which, if overlooked, can harm your online business venture.
Whether you’re just starting out in ecommerce, or you’re looking to upgrade your current store – avoiding these 6 pitfalls should [...]
It’s never a good idea to put off the holiday marketing plans for your small business. Large companies have been on it since September (and planning it all year), but there’s still time to come up with some great ideas that will help your small business stand out this holiday season.
Here’s some quick tips to help your business rock the holidays this year, even if you haven’t had a lot of time to plan.
#1 Don’t Jump [...]
Business is good. You’re getting enough service calls to stay busy. You still don’t have a website or other supportive online marketing, but right now you’re too busy doing the work to think about that.
This is a very common scenario for tradespeople who have their own small business. It’s easy to get lulled into thinking the phone will just keep ringing. However, trades like electricians, plumbers, tile installers, etc. are competitive businesses. [...]
If you own a consulting business where your knowledge about how to help people improve their fitness or health is your greatest asset, chances are your website will be your second-greatest asset. A well-designed website will offer your clients and potential clients many different ways to connect and engage, while enhancing your professional image, saving you time and increasing your profitability. I quite often design websites for clients whose business falls into a category like [...]
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