Advertising, marketing, and social media – from traditional to online and new media marketing.
Google’s Secret Ranking Factor: Awesomeness
According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he's kinda right (and don't let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their 200+ ranking factors align with that.
Best Practices for Responding to Your Online Reviews
Your small business has reviews! Now what?
92% of consumers read online reviews (souce: BrightLocal).
When you run your own small business, it’s very easy to take online reviews you see to heart. Good ones can truly make your day, but bad ones can seemingly ruin your whole week!
It’s very important to have a little perspective when you first read them, especially if it’s a negative review. Put yourself in [...]
How Does Consistency Make Your Branding More Effective?
Successful brands know how to create a clear, consistent brand message. When you see your favorite soft drink brand, for example, you know it immediately by the marketing materials used to promote it. Everything from logo, colors, and imagery used, to content, ad copy, and online marketing has a certain look and feel that you recognize instantly and effortlessly. You can create the same type of brand experience for your small business customers simply by [...]
How to Boost Your Professional Services Business with Customer Reviews
Businesses that sell products are known for including a lot of customer reviews in their marketing plans. In fact, it seems that the sketchier the product, the more testimonials you’ll see praising it. So, it’s easy to think of reviews for your professional services business as irrelevant or even detrimental to your reputation. Yet, client reviews can have a major impact for your success, too. Sincere testimonials can offer you three important benefits.
Benefit One [...]
6 Ecommerce Blunders That Could Be Holding You Back
Today it has never been easier to open an online store. There are so many economical and customizable platforms available that you never have to go near a line of code. But while it’s relatively simple to set up, there are still some important details which, if overlooked, can harm your online business venture.
Whether you’re just starting out in ecommerce, or you’re looking to upgrade your current store – avoiding these 6 pitfalls should [...]
How to Rock Your Small Business Holiday Marketing
It’s never a good idea to put off the holiday marketing plans for your small business. Large companies have been on it since September (and planning it all year), but there’s still time to come up with some great ideas that will help your small business stand out this holiday season.
Here’s some quick tips to help your business rock the holidays this year, even if you haven’t had a lot of time to plan.
#1 Don’t Jump [...]
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