Online Marketing

Advertising, marketing, and social media – from traditional to online and new media marketing.

5 Reasons You Want a Pro to Write Your Website Copy

If you’re on the fence about whether to hire a copywriter to write the copy for your website because you think you’re a pretty good writer, this is for you: hire a professional to write it for you. Obviously I don’t know if you are a great writer, but I’d encourage you to work with a copywriter even if you are. There are a lot of reasons that keep spinning around in your head for [...]

How do you know what your small business website needs?

Whether you’re just starting out and need a brand new website for your small business, or you already have a site up (but it doesn’t seem to be doing anything for your business), you could benefit from determining what your website actually needs. Just having a site is not enough. Remember, a website is a tool in your overall marketing. Also, there isn’t a one-size-fits-all, must-have list for every small business site. However, this three step [...]

How will email marketing actually boost your business?

Whether your business is looking to increase revenue through promotions, get in front of new customers, or just stay in touch with your existing ones, email marketing is an effective tool that can boost your business. Below, you’ll find some tips and statistics that show you how to make the most of email marketing and why it’s relevant to your business.

In the world of online marketing, email is still a great investment.

These two stats really [...]

When it comes to your business, don’t stretch the truth.

I receive a lot of marketing email daily. Most of it is complete spam (and oftentimes its only usefulness is a few laughs). The other day I received a message from a mailing list I joined quite some time ago and happened to click through to the interview just to see what it was all about.

The real ROI on paying for professional web development.

We've written a number of articles on the pitfalls of believing that you can cut costs by doing your design and marketing on your own, but we haven't written an article specifically discussing what the actual return on investment (ROI) for professional design and web development is. Read on as we explain what may be currently holding you back, why professional design is an investment (and not just an expense), and of course, what the return on that investment is.

Is your real estate businesses making a great first impression on the web?

The world of real estate is a place where excellent first impressions can lead to very nice commissions. Learn some of the selling points of custom website design and how it can boost your sales.

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