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Let’s say you have a small business or professional office. You’re not going to do e-commerce. You won’t be taking payments online. You won’t be communicating with clients or customers directly through your website. You just want to establish your online presence. What do you really need in a website?
Just the facts
The first thing any small business website needs is the basic information your customers need to know.
- Who are you?
- Where are you located?
- What products and services do you offer?
- What sets you apart from your competition?
You don’t need to get wordy. You don’t need all the bells and whistles. But you absolutely need to answer those four basic questions. Everything else is window dressing.
You need to look professional
This can’t be stressed enough. You wouldn’t go to the office wearing a ratty old sweatsuit, so why do you think your website could get away with it? When your website looks like a do-it-yourself special, loads slowly, has spelling or grammar errors, poor imagery, doesn’t function well, hasn’t been spruced up in several years, was hacked last week, or just plain looks like crap, the effect is the same as having your customers find you lounging around the office in that ratty old sweatsuit. Appearances matter on your website.
You need to be responsive
With every passing year, the chance that your customers will look for basic information about your business on their phone or tablet increases. If your website isn’t responsive and doesn’t work well on mobile devices, it’s already outdated. There’s no longer room for debate. Your website needs to be responsive.
That’s it in a nutshell
There are plenty of things you can do to add value to your website, but these three are the central points. Any website for your small business NEEDS to address these three points to be effective.
Have you been struggling with getting a website up or can your existing one be improved? We can help. Contact us for a free estimate.
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