Educate + Explore

After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.

Latest Posts

Why a $5 “professional” logo is a lie.

Recently while browsing the internet I came across an ad banner that read, "I'll design a logo for $5". While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design. Here was the headline ... "Professional Logo Designers ... Professional logo designs starting at $5." I have to admit, as an actual professional designer, it's hard not to take personal offense to this headline. For years, I've honed my skills and gained experience and here is a whole website full of people claiming to be professional logo designers who will design a logo starting at $5.

A question your business should never ask …

"Why would we need a website?" These statements often quickly follow this question: "We're busy enough," or "We've never needed one in the past".

So you really want affordable web design?

A Google search brings up over 10 million results for the phrase, "affordable web design". Most likely because of 2 factors: that is legitimate phrase a person seeking the service of web design might enter, and there's a large amount of individuals and companies who offer web design who believe that "affordable" is what will pull in the most potential clients. But what's really considered affordable web design?

Social Media is All About Engagement

There's a clear difference between simply maintaining a social media presence and actually using the platform to engage with fans and followers. Social media really is all about engagement. This post takes a closer look at that and offers some tips and information on how to go about getting more interaction going on your Facebook or Twitter.

Why Your Restaurant Actually Needs a Website

While on a trip recently, I was using my phone to try to find menus of some of the restaurants we saw in town. This happened to be a small coastal town but known for tourism, so there were a number of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own. While I was able to find reviews on Urban Spoon, there was no menu listed. Needing to make a decision, I ended up choosing a different place that did have a site and a menu available online (that was mobile friendly).

Why the Cheapest Website Might Not Be Best for Your Business

"And that's the last time that I use someone "cheaper" to upgrade a few odds-and-ends around the site for me. My lesson has officially been learned". I received that quote from a client who needed a contact form on her site fixed. After paying "someone cheap", the form didn't function right. As it turned out, it took me about 30 minutes to trouble shoot and fix the errors. Needless to say, the client was happy, and the lesson was learned that tying to find a cheap solution isn't always the best.

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