Educate + Explore

After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.

Latest Posts

Why Your Restaurant Actually Needs a Website

While on a trip recently, I was using my phone to try to find menus of some of the restaurants we saw in town. This happened to be a small coastal town but known for tourism, so there were a number of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own. While I was able to find reviews on Urban Spoon, there was no menu listed. Needing to make a decision, I ended up choosing a different place that did have a site and a menu available online (that was mobile friendly).

When it comes to your business, don’t stretch the truth.

I receive a lot of marketing email daily. Most of it is complete spam (and oftentimes its only usefulness is a few laughs). The other day I received a message from a mailing list I joined quite some time ago and happened to click through to the interview just to see what it was all about.

The truth about WordPress security …

If you've been developing websites in the last couple years it's hard to miss what some people will say about using Wordpress as your content management system: "It's not secure". Likewise, if you've been exploring getting a website built you may have encountered conflicting information about Wordpress from a variety of sources. In this article I'll discuss the truth about the security of this content management system, the top reasons why Wordpress sites become insecure, and how to maintain the security of your Wordpress site once it's live on the web.

Business Mistakes: Why Discourage Sales?

I've blogged before about how you shouldn't badmouth your own business, but I want to follow up another example of how giving the impression that you're desperate can damage your bottom line.

In web design, there really is no fold.

The phrase, "above the fold" is still used quite a bit in website design and layout. Keeping important content above this imaginary "fold" is something many people have heard and continue to believe, even though the phrase is an old newspaper term for keeping the main story headline or important photograph at the top half of the paper, above where the paper is folded in half. To me, there never was and never will be a "fold" in a website. Semantics aside, this article explores why even the notion of a "fold" is misleading and a better way to approach the inherent issue when creating or redesigning a website.

Handle With Care: Mixing Business and Religion

I grew up in a time when the old rule "never mention religion and politics in polite conversation" still held. The line "attend the church or synagogue of your choice" was about as close as you got. Friends or family could fight it out till the cows came home, but outside the church and the home, reticence and neutrality were the order of the day. As society becomes more varied and open to different beliefs, we might want to consider bringing back that attitude.

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