Educate + Explore
After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.
Recently while browsing the internet I came across an ad banner that read, "I'll design a logo for $5". While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design. Here was the headline ... "Professional Logo Designers ... Professional logo designs starting at $5." I have to admit, as an actual professional designer, it's hard not to take personal offense to this headline. For years, I've honed my skills and gained experience and here is a whole website full of people claiming to be professional logo designers who will design a logo starting at $5.
While on a trip recently, I was using my phone to try to find menus of some of the restaurants we saw in town. This happened to be a small coastal town but known for tourism, so there were a number of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own. While I was able to find reviews on Urban Spoon, there was no menu listed. Needing to make a decision, I ended up choosing a different place that did have a site and a menu available online (that was mobile friendly).
I receive a lot of marketing email daily. Most of it is complete spam (and oftentimes its only usefulness is a few laughs). The other day I received a message from a mailing list I joined quite some time ago and happened to click through to the interview just to see what it was all about.
If you've been developing websites in the last couple years it's hard to miss what some people will say about using Wordpress as your content management system: "It's not secure". Likewise, if you've been exploring getting a website built you may have encountered conflicting information about Wordpress from a variety of sources. In this article I'll discuss the truth about the security of this content management system, the top reasons why Wordpress sites become insecure, and how to maintain the security of your Wordpress site once it's live on the web.
I've blogged before about how you shouldn't badmouth your own business, but I want to follow up another example of how giving the impression that you're desperate can damage your bottom line.
The phrase, "above the fold" is still used quite a bit in website design and layout. Keeping important content above this imaginary "fold" is something many people have heard and continue to believe, even though the phrase is an old newspaper term for keeping the main story headline or important photograph at the top half of the paper, above where the paper is folded in half. To me, there never was and never will be a "fold" in a website. Semantics aside, this article explores why even the notion of a "fold" is misleading and a better way to approach the inherent issue when creating or redesigning a website.
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