Educate + Explore

After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.

Latest Posts

What’s the point of adding new content to your site?

Earlier this week, I had a client ask the, “what’s the point of adding content to your site if it doesn’t come right up in Google” question. It can definitely be frustrating to spend the time to craft a good piece of content and then not see it come up when you search for it on Google. I wanted to just outline why this happens....

Want to risk all your SEO efforts in one easy step? Buy backlinks.

There is a reason why paying for SEO (short for Search Engine Optimization)  is a good idea and that can be summed up in two words: it's complicated. SEO professionals have a full-time job simply staying on top of Google changes. Not to mention the incredible amount of time it takes to actually do SEO the right way.

Why your website needs Terms of Service

Most people think of Terms of Service (sometimes called Terms and Conditions or Terms of Use) as a very long statement full of legalese that is accessible only for companies such as Apple or Amazon that have the ability to pay thousands of dollars in legal fees. Terms of Service is an excellent way to protect a website and your business...

Why Your Website Needs a Privacy Policy

You know that an issue is hot if the Presidential candidates are talking about it - privacy and the role of companies in protecting that privacy is definitely up there in terms of popularity. It seems like every other day there is a new Senate hearing on the subject. But what does that have to do with your company?

How to Improve Your Website’s Visibility with Great User Interface Design

In today's industry of growing interfaces, user interface design (UI) has become more and more important. UI is vital for websites because users should be able to easily navigate and find what they're looking for quickly. Ignoring the importance of UI can result in a difficult-to-use site...

Google’s Secret Ranking Factor: Awesomeness

According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he's kinda right (and don't let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their 200+ ranking factors align with that.

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