Educate + Explore
After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.
An urgently buzzed about element of having an online presence is the social one: whether via an external network or your own personal hub, interacting with others in the online space is a valuable way to define and perpetuate your brand, promote your services, and stay on top of what’s going on in your industry.
There's an old proverb which says; "A man who acts as his own attorney has a fool for a client." There's a grain of truth in that, not just for legal matters, but for any undertaking what requires specialized skills, from rewiring your office and repairing your delivery van to, yes, designing and building your business website. I'm not saying it can't be done, but is it worth the effort and risk?
There is a reason why paying for SEO (short for Search Engine Optimization) is a good idea and that can be summed up in two words: it's complicated. SEO professionals have a full-time job simply staying on top of Google changes. Not to mention the incredible amount of time it takes to actually do SEO the right way.
I’ve actually seen ads like this on websites that will go unnamed, but really do operate as a “race to the bottom” when it comes to pricing professional services such as website design and programming:
New Website for Users Who Will Create Accounts
“This project is a website where potentially thousands of users will create accounts that will be permanent in nature (they’ll keep years and years). Users will enter personal photos and information. Users [...]
In this article, I discuss some things to avoid and how a custom, professional website can help your business succeed.
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