Educate + Explore
After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.
You know that an issue is hot if the Presidential candidates are talking about it - privacy and the role of companies in protecting that privacy is definitely up there in terms of popularity. It seems like every other day there is a new Senate hearing on the subject. But what does that have to do with your company?
Let's say you have a small business or professional office. You're not going to do e-commerce. You won't be taking payments online. You won't be communicating with clients or customers directly through your website. You just want to establish your online presence. What do you really need in a website?
It may seem a bit non sequitur but today while walking around outside and admiring the bright yellow daffodils that started blooming last week it made me think about how incredibly easy and maintenance free those particular flowers are. Since I design websites my next thought was how so many people kind of treat their business website like a daffodil.
In today's industry of growing interfaces, user interface design (UI) has become more and more important. UI is vital for websites because users should be able to easily navigate and find what they're looking for quickly. Ignoring the importance of UI can result in a difficult-to-use site...
According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he's kinda right (and don't let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their 200+ ranking factors align with that.
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