Educate + Explore

After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.

Latest Posts

Natural Health Providers – What You Need to Know to Make Your Website Healthy

Natural health providers face unique challenges in crafting a healthy website. For one, many modalities can be hard to explain to someone who many be new to them. There may also be some hesitation from some potential clients, like in the case of acupuncture and needles. So it’s important to be clear, professional, and be able to head off any concerns right away.

Web disclaimers are also essential to avoid problems with the FDA and [...]

How to Boost Your Professional Services Business with Customer Reviews

Businesses that sell products are known for including a lot of customer reviews in their marketing plans. In fact, it seems that the sketchier the product, the more testimonials you’ll see praising it. So, it’s easy to think of reviews for your professional services business as irrelevant or even detrimental to your reputation. Yet, client reviews can have a major impact for your success, too. Sincere testimonials can offer you three important benefits.

Benefit One [...]

6 Ecommerce Blunders That Could Be Holding You Back

Today it has never been easier to open an online store. There are so many economical and customizable platforms available that you never have to go near a line of code. But while it’s relatively simple to set up, there are still some important details which, if overlooked, can harm your online business venture.

Whether you’re just starting out in ecommerce, or you’re looking to upgrade your current store – avoiding these 6 pitfalls should [...]

Think DIY logo generators are a good idea?

You may wonder how a professional designer would even know there is such a thing as DIY logo generators. It’s kind of like how you know snakes exist. They’re out there, hiding under rocks and such and you know if you go messing with them there’s a chance you’ll get bit. 

Actually, I found out about this latest design atrocity via social media channels. Someone actually shared a link to a new logo generator site [...]

How to Rock Your Small Business Holiday Marketing

It’s never a good idea to put off the holiday marketing plans for your small business. Large companies have been on it since September (and planning it all year), but there’s still time to come up with some great ideas that will help your small business stand out this holiday season. 

Here’s some quick tips to help your business rock the holidays this year, even if you haven’t had a lot of time to plan.

#1 Don’t Jump [...]

Are you putting your contracting business at risk?

Business is good. You’re getting enough service calls to stay busy. You still don’t have a website or other supportive online marketing, but right now you’re too busy doing the work to think about that.

This is a very common scenario for tradespeople who have their own small business. It’s easy to get lulled into thinking the phone will just keep ringing. However, trades like electricians, plumbers, tile installers, etc. are competitive businesses. [...]

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