Educate + Explore
After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.
First, the TL;DR version …
So you’ve hired a professional designer for your new website. Maybe this is your first time doing so, or maybe you’ve experienced a few issues in the past when working with designers and that’s why you’re here. I’ve been delivering handcrafted websites for over 20 years now, and these are my top 5 tips on how to provide excellent feedback to your designer so that your project is successful.
Every professional service provider is unique. They offer different services, have different credentials and different target markets. They have more or less experience, and their reputations can vary dramatically. But, all service providers face a few of the same basic challenges. You can gain new clients and build your service business by knowing the answers to these three important questions and acting on your answers.
1. Why do customers choose you?
You might hope customers [...]
Contrary to popular internet “statistics”, there is no research to back up that humans process visuals 60,000 times faster than text (and here’s a fun blog post that exposes this), but there is a legit body of research that points to the fact that visual cues help us to better retrieve and remember information.
“The research outcomes on visual learning make complete sense when you consider that our brain is [...]
They all told you that you needed a website. If you had one, you could show off your business, explain what you do, and hopefully, attract more clients. You thought it would be easy. After all, content management systems like WordPress and website builders like Wix should make the process more doable, right?
That brings up a question for many people who have made their own do-it-yourself website: Why isn’t my website doing what it’s [...]
Natural health providers face unique challenges in crafting a healthy website. For one, many modalities can be hard to explain to someone who many be new to them. There may also be some hesitation from some potential clients, like in the case of acupuncture and needles. So it’s important to be clear, professional, and be able to head off any concerns right away.
Web disclaimers are also essential to avoid problems with the FDA and [...]
Businesses that sell products are known for including a lot of customer reviews in their marketing plans. In fact, it seems that the sketchier the product, the more testimonials you’ll see praising it. So, it’s easy to think of reviews for your professional services business as irrelevant or even detrimental to your reputation. Yet, client reviews can have a major impact for your success, too. Sincere testimonials can offer you three important benefits.
Benefit One [...]
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