Educate + Explore

After doing what we do for a couple decades now, we've amassed quite a bit of knowledge when it comes to design, marketing, and doing better business. The purpose of the JVM blog is to share this knowledge with small business owners and entrepreneurs. If you have a request for a particular topic or would like to be a guest author, please get in contact.

Latest Posts

How one form of online marketing can boost your business.

If you follow marketing topics, you might have heard some fuss about something called content marketing. Content is a pretty all encompassing term, though. Wikipedia defines it as: "Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.his information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc." I would go a step further and mention that good content marketing is valuable. That means that your target audience(s) are going to find some value and usefulness in what you're sharing.

Get your head out of the sand.

Years ago I could see how a business could think that they really didn't need a website (in fact, I've written articles in the past on this very topic), but I have recently encountered a few small businesses owners who felt that a website wouldn't benefit their business at all. We're going to be in the year 2015 in a little over a month and if you don't think having a professional website out there for your business in this day and age can benefit you, you have your head in the sand.

Why a $5 “professional” logo is a lie.

Recently while browsing the internet I came across an ad banner that read, "I'll design a logo for $5". While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design. Here was the headline ... "Professional Logo Designers ... Professional logo designs starting at $5." I have to admit, as an actual professional designer, it's hard not to take personal offense to this headline. For years, I've honed my skills and gained experience and here is a whole website full of people claiming to be professional logo designers who will design a logo starting at $5.

A question your business should never ask …

"Why would we need a website?" These statements often quickly follow this question: "We're busy enough," or "We've never needed one in the past".

So you really want affordable web design?

A Google search brings up over 10 million results for the phrase, "affordable web design". Most likely because of 2 factors: that is legitimate phrase a person seeking the service of web design might enter, and there's a large amount of individuals and companies who offer web design who believe that "affordable" is what will pull in the most potential clients. But what's really considered affordable web design?

Social Media is All About Engagement

There's a clear difference between simply maintaining a social media presence and actually using the platform to engage with fans and followers. Social media really is all about engagement. This post takes a closer look at that and offers some tips and information on how to go about getting more interaction going on your Facebook or Twitter.

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