SL Goodell

custom wordpress website design

meeting the goals

A redesign with personality.

Let's face it, the insurance industry is not exactly what one might associate humor, but SL Goodell sought to lighten it up a little bit to appeal to all the hardworking H.R. folks who have to navigate the compliance issues, deadlines, and red tape. We worked closely with them to come up with an image concept for the home page that would definitely set them apart from others in their industry. SLG also stands out in their industry by having over 40 years of experience and providing exceptional, personalized service – both of which we emphasized in the new design. We also helped organize the navigation and added a blog, which was lacking on the old website.

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