A balanced approached
to online marketing
can help you reach your goals.

Everyone knows it’s not a good idea to, “place all your eggs in one basket”. The same goes with online marketing. By putting all of your marketing resources on just one thing, your business can be missing out on opportunities.

With the help of strategic partners, JVM can work with you to create a plan for online marketing that meets your needs and helps to get your business out in front of your potential customers or clients.

Search Engine Optimization (SEO)

Just about everyone now knows, generally, what search engine optimization is–specialized marketing services that may help your site to show up when people search for your services or products in Google.

JVM provides what is known as Technical SEO on all of our website builds (think site architecture, user interface, accessibility, clean coding, proper tags, fast hosting, etc.). For everything else in the world of SEO, we lean on the SEO specialists at hasOptimization. We’ve found them to not only be knowledgeable, but also very honest and thorough in their services and research.

What’s important to note, is that like other marketing services, SEO doesn’t come with a guarantee that it will work or give you specific placement (and if you talk to a provider who makes such a guarantee, run, don’t walk away!). Though utilizing what Google calls “best practices”, an SEO specialist will come up with a strategy specifically for your website and audience(s).

hasOptimization logo

Below are some of the services hasOptimization can provide…

Website SEO

  • Structural Audit to uncover problems with site structure and adjust the site to be more search engine friendly.
  • Analytics software is installed to monitor the behavior of users on your site.
  • Keyword Research determines which phrases are worth targeting for search engine rankings.
  • Content Optimization tweaks, adds or moves the text and images on your site to get the most search engine benefit
  • Content Creation: where needed or wanted, we will write optimized, quality content for your site. Blog posts, informational pages, calls to action–whatever you need!
  • Social Media Marketing Audit to ensure you are making the most of your off-site branding.
  • Linkbuilding combines online PR work with content submissions to increase the number of links to your website, which is an important ranking factor.
  • User Experience review (increasingly used as a ranking factor by the search engines).

Website Advertising

  • Google Adwords: target specific audiences with image or text ads that appear on news, lifestyle and other websites.
  • Other targeting advertising options can be crafted around your specific goal.

Social Media & Reputation Management

  • Consulting or limited assistance to fully-managed social media programs.
  • Custom social media management plans.
  • Craft great post content.
  • Run ads to help drive increased Likes or Follows.
  • Crafting quality profiles on sites for online reviews.
  • Facebook Advertising: increase social visibility, drive sales, even find your next awesome team member.
  • Online reputation management – encouraging positive reviews, and helping you handle the negative reviews without damaging your brand.

Get in Touch

If you’re curious as to what those best practices are as well as Google’s factors it considers in order to rank your site, check out the following links:

Time is a precious commodity, but spending a little of it on those 2 resources above can at least give you a good idea of what Google likes as well as the complexity of this ever-evolving field.