Getting your small business website up and running is a big accomplishment. But then you begin to wonder, "Is anyone even visiting my site?" You have no way of knowing how people are finding you, who's visiting your site, or what they're doing once they get there. Even when you make a sale, you have no idea what inspired the customer...
Successful brands know how to create a clear, consistent brand message. When you see your favorite soft drink brand, for example, you know it immediately by the marketing materials used to promote it. Everything from logo, colors, and imagery used, to content, ad copy, and online marketing has a certain look and feel that you recognize instantly and effortlessly. You can create the same type of brand experience for your small business customers simply by [...]
Every professional service provider is unique. They offer different services, have different credentials and different target markets. They have more or less experience, and their reputations can vary dramatically. But, all service providers face a few of the same basic challenges. You can gain new clients and build your service business by knowing the answers to these three important questions and acting on your answers.
1. Why do customers choose you?
You might hope customers [...]
They all told you that you needed a website. If you had one, you could show off your business, explain what you do, and hopefully, attract more clients. You thought it would be easy. After all, content management systems like WordPress and website builders like Wix should make the process more doable, right?
That brings up a question for many people who have made their own do-it-yourself website: Why isn’t my website doing what it’s [...]
Natural health providers face unique challenges in crafting a healthy website. For one, many modalities can be hard to explain to someone who many be new to them. There may also be some hesitation from some potential clients, like in the case of acupuncture and needles. So it’s important to be clear, professional, and be able to head off any concerns right away.
Web disclaimers are also essential to avoid problems with the FDA and [...]
Businesses that sell products are known for including a lot of customer reviews in their marketing plans. In fact, it seems that the sketchier the product, the more testimonials you’ll see praising it. So, it’s easy to think of reviews for your professional services business as irrelevant or even detrimental to your reputation. Yet, client reviews can have a major impact for your success, too. Sincere testimonials can offer you three important benefits.