Advertising, marketing, and social media – from traditional to online and new media marketing.
ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched in November 2022. (via Wikipedia).
Basically, it’s all the rage lately and I’ve done extensive testing on it to determine (1) its usefulness and (2) its pitfalls. And no, I didn’t use it to come up with the text of this post. This is really just a very quick, very broad overview and introduction to what this is and how it’s being used.
First, I’ll [...]
Whether you’re just starting out and need a brand new website for your small business, or you already have a site up (but it doesn’t seem to be doing anything for your business), you could benefit from determining what your website actually needs. Just having a site is not enough. Remember, a website is your most important digital asset and should be your central, online marketing piece. So putting some extra thought into that is [...]
There's a clear difference between simply maintaining a social media presence and actually using the platform to engage with fans and followers. Social media really is all about engagement. This post takes a closer look at that and offers some tips and information on how to go about getting more interaction going on your Facebook or Twitter.
Brand can be a really fuzzy concept. Plenty of small business owners think that brand = their logo. They’re not necessarily wrong, since a logo is part of an overall brand. But what many don’t know is that their overall brand is a whole lot more. What I hope to break down in this article is explain a little bit more about what is included in an overall brand as well as how to get [...]
Having actually lived through the first wave of “free” websites (think Geocities, etc.) I figured another wave would come around. It’s not like all these types of services ever fully went away, it’s just that a new surge in popularity is happening. I’ve even seen tv commercials for 2 or 3 different services now.
First rule of free: you get what you pay for.
Companies throughout the years have offered free website builders and free [...]
States across the U.S. have locked down due to COVID-19, I've been spending more time on Twitter interacting with peers as well as other small businesses. Someone posed the question the other week, "Should I even still market by business right now?" The responses were an overwhelming OMG yes! And then followed the explanations on why and how.
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