If you don’t know what a favicon is, don’t worry, you’re not alone! However, chances are you’ve at least seen them while browsing around the internet. A little history … Believe it or not, the internet was devoid of favicons until the spring of 1999, when Microsoft released Internet Explorer 5 – the first web browser to support them ...
States across the U.S. have locked down due to COVID-19, I've been spending more time on Twitter interacting with peers as well as other small businesses. Someone posed the question the other week, "Should I even still market by business right now?" The responses were an overwhelming OMG yes! And then followed the explanations on why and how.
Earlier this week, I had a client ask the, “what’s the point of adding content to your site if it doesn’t come right up in Google” question. It can definitely be frustrating to spend the time to craft a good piece of content and then not see it come up when you search for it on Google. I wanted to just outline why this happens....
There is a reason why paying for SEO (short for Search Engine Optimization) is a good idea and that can be summed up in two words: it's complicated. SEO professionals have a full-time job simply staying on top of Google changes. Not to mention the incredible amount of time it takes to actually do SEO the right way.
According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he's kinda right (and don't let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their 200+ ranking factors align with that.
Your small business has reviews! Now what?
92% of consumers read online reviews (souce: BrightLocal).
When you run your own small business, it’s very easy to take online reviews you see to heart. Good ones can truly make your day, but bad ones can seemingly ruin your whole week!
It’s very important to have a little perspective when you first read them, especially if it’s a negative review. Put yourself in [...]