Earlier this week, I had a client ask the, “what’s the point of adding content to your site if it doesn’t come right up in Google” question. It can definitely be frustrating to spend the time to craft a good piece of content and then not see it come up when you search for it on Google. I wanted to just outline why this happens....
There is a reason why paying for SEO (short for Search Engine Optimization) is a good idea and that can be summed up in two words: it's complicated. SEO professionals have a full-time job simply staying on top of Google changes. Not to mention the incredible amount of time it takes to actually do SEO the right way.
According to John Muller, Webmaster Trends Analyst at Google, the main ranking factor for top search results for a particular phase is: AWESOMENESS. All cheekiness aside, he's kinda right (and don't let the age of this tweet fool you – it still applies). Google is after awesome user experiences and many of their 200+ ranking factors align with that.
Your small business has reviews! Now what?
92% of consumers read online reviews (souce: BrightLocal).
When you run your own small business, it’s very easy to take online reviews you see to heart. Good ones can truly make your day, but bad ones can seemingly ruin your whole week!
It’s very important to have a little perspective when you first read them, especially if it’s a negative review. Put yourself in [...]
Facebook has seemingly gone out of its way lately to anger its users. With the privacy debacles, the “selected curation”, and the constant changes, it’s no wonder their stocks took a hit and individuals have left the platform.
However, even with recent, sizeable stock loses, Facebook is still a billion dollar company and more importantly, they want to stay a billion dollar company. The majority of their money comes from advertising on their platform. [...]
I'll cut right to the chase. The two big reasons you want your website to be fast are: #1, Because Google likes it and #2, because your visitors also like it. Read on to learn some quick and basic tips for speeding up your WordPress website.