I think we’re finally to the point where almost all business owners know that the internet is pretty important and that they should have a web presence. For some, this is where it stops – they know they need it and that’s it.
Like most marketing (yes, your website is marketing for your business), it’s important to have a strategy in place to help you with defining your goals. Without this, your website will not be [...]
Whether you're just starting a new business venture or you're a little more established, there's a short list of things you definitely should not do. I like to call these, basic business blunders. They're basic in that they're the ABCs of starting out and marketing your business. They're blunders because they're bad business decisions. It could be because I'm involved with marketing that I notice these types of things a little more, but my guess is that a percentage of your potential customers or clients may notice them too.
To say WordPress is a popular choice for a content management system is an understatement. Part of its appeal are the thousands of free and commercial, pre-made themes available for the system. They are an enticing way to publish a website with little or no knowledge of programming required.
If you don't think having a mobile-friendly (or responsive) website should be at the top of your 2015 to-do list, you might want to reconsider. Never mind the fact that you're already at least 2 years behind the times, or the fact that mobile usages is inching closer to actually eclipsing desktop and laptop usage. Google recently made it pretty clear what type of websites they're favoring.
If you follow marketing topics, you might have heard some fuss about something called content marketing. Content is a pretty all encompassing term, though. Wikipedia defines it as: "Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.his information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc." I would go a step further and mention that good content marketing is valuable. That means that your target audience(s) are going to find some value and usefulness in what you're sharing.
Years ago I could see how a business could think that they really didn't need a website (in fact, I've written articles in the past on this very topic), but I have recently encountered a few small businesses owners who felt that a website wouldn't benefit their business at all. We're going to be in the year 2015 in a little over a month and if you don't think having a professional website out there for your business in this day and age can benefit you, you have your head in the sand.