How to Determine Objectives for Your Business Website
Putting up a website for your small business without having clear objectives for that website is like wearing a blindfold while trying to throw darts. The odds are, you’re going to miss your mark and not be as successful as you could have been. With websites, a little bit of planning and mapping out the purpose of each page can go a long way. The simple, 2-step process explained below can help your business map [...]
Your business website is valuable, but do you know why?
According to a digital marketing study done by Clutch, about 25% of the businesses surveyed don’t have a website and an even smaller percentage don’t plan on having one. Most small business owners that I speak with who don’t have a site up yet say something like, “I know we need a website.” When I ask them why they need a website, the answer is often, “Because we don’t have one!” Herein lies the problem – many [...]
How will email marketing actually boost your business?
Whether your business is looking to increase revenue through promotions, get in front of new customers, or just stay in touch with your existing ones, email marketing is an effective tool that can boost your business. Below, you’ll find some tips and statistics that show you how to make the most of email marketing and why it’s relevant to your business.
In the world of online marketing, email is still a great investment.
These two stats really [...]
The Problem with ASAP and What is Actually More Effective
For years I’ve noticed the acronym, ASAP (as soon as possible) used when it comes to business. Many times there is also a serious disconnect when it comes to determining what should actually occur, “as soon as possible” versus what needs to have a realistic, planned deadline.
The Fast-Paced World
I think part of the issue with how frequently ASAP is used is simply due to the fact that the pace of life in modern society has sped up drastically [...]
How to Determine Goals for an Effective Website Project
I think we’re finally to the point where almost all business owners know that the internet is pretty important and that they should have a web presence. For some, this is where it stops – they know they need it and that’s it.
Like most marketing (yes, your website is marketing for your business), it’s important to have a strategy in place to help you with defining your goals. Without this, your website will not be [...]
4 Basic Marketing Blunders For New Businesses and How to Avoid Them
Whether you're just starting a new business venture or you're a little more established, there's a short list of things you definitely should not do. I like to call these, basic business blunders. They're basic in that they're the ABCs of starting out and marketing your business. They're blunders because they're bad business decisions. It could be because I'm involved with marketing that I notice these types of things a little more, but my guess is that a percentage of your potential customers or clients may notice them too.